Sunday 24 October 2010

Movie poster analysis 'Fish Tank'

The second movie poster I have analysed is 'Fish Tank', directed by Andrea Arnold in 2009. I have chosen to analyse this poster because I have found this film to contain elements I would like to apply to our own film, with its shocking narrative and stylistic features that I found inspiring.

The colours used within this poster are very soft, and natural with pastel pinks, whites and gentle lighting. This immediately creates a harsh contrast - between the seemingly grown-up girl and the effect of a childish bedroom wall. Children's bedrooms are an iconic place of sanctuary and solitude during childhood, often depicting the age and mind frame of the child through colour scheme and design, so the fact that Mia's bedroom wall has scribbles and bright childish colours represents that despite her appearance and lifestyle, ultimately she is still a fifteen year old girl who needs a stable upbringing. Using something as personal as a bedroom also allows us the audience an insight to the real Mia, of whom nobody else sees because of her hard exterior and need to constantly defend and protect herself against her uncaring mother and local youths on her estate. The colour blue is also a visual link to what the text is saying, as blue is often the colour of deep water portraying the trapped position Mia's lifestyle has her in. The director hasn't chosen a conventional blue however, in favor of a turquoise shade, which could represent that Mia isn't in the stereotypical lifestyle for someone her age, creating a sense of sympathy for her.
The camera angle, a mid shot allows us to see the characters costume, straightened hair with lots of gold jewellery, a stereotypical image of youth that doesn't match up to her age, as she looks a lot older than she is which could represent the fact that she is living older than she is, trying to fulfill her dreams of becoming a dancer completely alone, and forced often to watch her mother lead the carefree life of parties and friends she should be. The mid shot also allows us to see what the character is doing, looking longingly out the window. This could depict Mia's desire to be free, as she is stuck behind the glass, both literally trapped in her home as she has no where else to go, and also metaphorically as she is trapped in her lifestyle unable to break-free of her family and class division. It represents exactly what the title is, Mia is trapped behind the glass in the 'fish tank', forced to watch others leading the life she longs for.
The lighting is natural, or the effect of natural lighting because it appears to be coming through the window illuminating part of Mia. This lighting is very soft, almost white which again adds to the effect the colour scheme creates, very innocent and sympathetic, almost angelic. The lighting could represent the outside world, as through the whitish glow it could be depicting how idealistic and perfect it is and whilst Mia can look at it and dream about it, she can't quite get to it. This makes me as an audience member feel sympathetic for Mia, as it isn't her fault shes trapped in the situation shes in and it almost has a claustrophobic effect as she is trapped so forcefully through many different aspects, family, education, class division, financial, that it seems like she doesn't have a chance as the odds are stacked against her.
The slogan below the title reads 'live, love and give as good as you get'. This slogan is the epitome of Mia, who treats others exactly as they treat her. Mia has never been shown love or kindness by anyone she knows, as nobody really cares about her so she does argue with her mother, fight with local girls and force entry into one of the empty flats for dance practice as she is so cautious and guarded against others, through how shes been treated, that she doesn't give anyone a chance to be nice to her and treat her well. This is shown through her relationship with her mothers boyfriend, as on their first meetings she is very rude and aggressive toward him, expecting him to treat her how everybody else does.

Layout
The layout for this poster is very different from the previous, there is less of a formal structure and instead almost a divide between the image and copy, as the copy is written on a bedroom wall while Mia looks out the window. This follows the basic rule of thirds, in that by placing Mia in one of the outer thirds they have given space more of a significance, in this case for bedroom wall writing creating the effect described above in my visual analysis. Along the left edge a border is left, as the text aligns short of the end of the image, again creating a professional, and well presented effect that is easy to read. The text almost has a metaphorical box around it, as its boundaries are set by alignment on one side, and a pink slick of paint on the other, almost keeping the text separate from the image and could reflect the idea of the 'Fish Tank', where all the information about Mia is inside it yet her true personality is not because she is unconventional. The image itself of Mia moulds into the bottom of the text, as there is no box around her, representing her desire to be free and making her part of image, rather than imposed on top giving the impression of her bedroom wall, which is again personalisation. The edge on the right side of the image has no clear structure, as it fades out into bright white light. The two halves of the image could reflect the 'Fish Tank' on one side, structured, formatted and Mia on the other, trapped in the Fish tank when she isn't what is expected of her. I really like the layout of this poster because it reflects so much about the film whilst being easy to read and looking professional and presentable.

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